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Koini strives to be the most trusted product recommendation service on the internet. We obsessively test and report on thousands of items each year to recommend the best of everything. Our goal is to save you time and eliminate the stress of shopping, whether you’re looking for everyday gear or gifts for loved ones.

The products are the same we choose for ourselves and recommend to our family and friends. If we recommend that you spend your hard-earned money on something, we take it as seriously as if our own money were on the line.